I Make $2.6M/yr as a Coloring Book Artist 🎨

Sarah Renae Clark is a coloring book artist and YouTuber who makes $2.6M per year from her business. Her primary product is the Color Cube, which helps artists choose colors.

I sat down with Sarah to discuss her revenue sources, her distribution strategy, her views on AI, and her plans for the future -- including a brand new, unannounced product.

Check out the full interview on YouTube, or keep reading for highlights from our conversation.

How Sarah’s Business Began

Sarah Renae Clark began her business by selling coloring books through an eCommerce store.

She noticed that her affiliates were driving lots of sales through YouTube -- so she decided to make YouTube videos herself.

In 2020, Sarah started posting to YouTube -- and her business took off!

From Free Content to Paid

One of Sarah's early downloadable products was a $5 PDF showing color palettes. This sold so well that she released an interactive version for the iPad for $30.

Breakout Success: The Color Cube

But Sarah's revenue skyrocketed in 2022, when she launched the Color Cube -- a physical product that helps artists choose colors. She made $50K in sales in the first two days, and soon began earning $200K/mo from the product!

Advertising and Sponsorships

Unlike many YouTubers, advertising is a very small fraction of Sarah’s business. Here is the breakdown of her total revenue vs. YouTube's Adsense payments:

Sarah’s Success Playbook

Overall, Sarah Renae Clark's success can be credited to engaging content paired with a product development strategy that integrates feedback from her customers.

Congrats Sarah on your success, and look out for more business breakdowns in the coming weeks!

—Pete